Digital strategy is right now defining leaders and laggers as well as winners and losers in the attaining competitive advantage through digitalization. Many companies struggle to identify how digitalization can assist them in leveraging new, digital business opportunities, creating new markets and unique offerings.

Identify your sweet and weak spots

The key to success is mapping your digital maturity across your organization in identifying your ‘sweet’ and ‘weak’ spots, while linking your business strategy with your digital strategy and choosing one of the ‘digital highways.

Listen in while professor Annabeth Aagaard inspires us from her strategic toolbox making sure that you get the full perspective on measuring your digital maturity, using the maturity mapping to identify key digital development areas in your digital strategy and linking your digitalization directly to your business strategy, using ServiceNow roadmap.

Annabeth shares her knowledge and experience helping out companies designing effective digital strategies while the business potentials of digital technologies through four key highways to digital transformation.

Strategic Roadmap in ServiceNow

We supplement this with a walk through of the strategic roadmap approach as suggested by ServiceNow themselves. Business value happens when applying the strategic direction in combination with tangible organizational implementation - lets explore this space together and deliver more value going into 2023. 

Key takeaways:

• A digital maturity assessment of your organization and understand how digital maturity impacts your company’s digitalization process.
• How does digital maturity impact your company’s digitalization process and adoption of digital technologies?
• Knowledge of the four ‘highways’ to digitalization and how to use they strategically in your organization to form competitive advantage?
• Cases of how different digital technologies can help drive your business development
• A tool, ServiceNow Roadmap, of how to develop your company’s digital strategy and how do you integrate it effectively in your organization?

About Annabeth

Annabeth Aagaard (PhD, MSc) is a Professor of Digitalisation at Department of Management, Center for Small and Medium-sized Companies at Aarhus University and the founder of Interdisciplinary Centre for Digital Business Development at Aarhus University: https://dbd.au.dk

She is an active researcher and speaker on digital and sustainable business development, on which she has published 15 handbooks and 200+ public and scientific papers.

In addition, she has 20+ years of experience as a manager in and as a strategic advisor of large private and public companies on these topics: www.knowledgehouse.dk